Michael R. Solomon Honored With The “Top 100 Marketing & Advertising Leaders” Award at MARsum Las Vegas, 2020–21

2 min readJul 30, 2021

Las Vegas, Nevada — July 3, 2021 — Michael R. Solomon, Professor of Marketing | Haub School of Business and Saint Joseph’s University, was one of the select few luminaries to be recognized with the “Top 100 Marketing & Advertising Leaders” award at the second edition of MARsum, held at the MGM Grand, Las Vegas, the USA on 29th June-1st July 2021.

Michael “authored the book” on the understanding market. Literally. His writings, including Consumer Behavior: Buying, Having, and Being, which is the most extensively used book on the subject globally, have taught hundreds of thousands of business students about marketing.

We don’t buy items because of what they do, says Michael. We buy things because of their significance. He provides marketing strategy advice to worldwide companies in leading industries to help them become more consumer-centric. He is in high demand as a keynote speaker, and he frequently appears on television programs like The Today Show, Good Morning America, and CNN to discuss consumer issues. He is also frequently quoted in major publications, including The New York Times, USA Today, Adweek, and Time. Michael contributes to Forbes.com on a regular basis.

Michael mixes cutting-edge academic theory with realistic real-world methods as a Professor of Marketing (at Saint Joseph’s University in Philadelphia, Pennsylvania) and an industry consultant. He assists managers in getting into their customers’ brains so that they may foresee and meet their deepest and most urgent requirements — today and tomorrow. “The man is a scholar who is current and street-wise,” remarked a Subaru executive.

Michael R. Solomon’s cutting-edge work in his field and passion for driving change in the marketing and advertising arenas through creativity and innovation led to his big win at MARsum Las Vegas, 2020–21.

When asked about his experience at the conference, he said, “I am truly impressed by the attendance at the conference. Looks like a great group of people, coming together, sharing ideas and it feels good to be here.”

MARsum, The Marketing, Advertising & Retail Summit, is a brand owned by Prism Events, Inc. A three-day conference, it promotes networking, knowledge sharing and recognizes the industry-leading work of visionary individuals and organizations. After the successful conclusion of its second edition, we seek to empower industry experts by building and expanding our presence in the Asia-Pacific and MENA regions.

For more details on MARsum — Marketing Advertising & Retail Summit, Visit www.marsum.world.

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